Testimonials & Case Studies

Where My Enterprise SEO Experience Was Built

• 25+ years in web technologies and SEO
• international enterprise experience
• technical SEO, architecture, and strategy
• projects with global brands

Before launching SRNA SEO Advisory, I spent 25 years inside SME and enterprise organizations – not advising from the outside, but leading SEO from within. The companies below are where that experience was earned.

My career spans 25 years across SMEs, mid-market, and global enterprise – giving me a full picture of how SEO challenges evolve as organizations scale.

Working at this level taught me what enterprise SEO actually looks like when the stakes are real: complex stakeholder landscapes, multi-market rollouts, revenue targets that don’t move for anyone, and technical infrastructures that take months – not days – to change.

That inside perspective is what I now bring to my advisory work.

Atlas Copco – SEO Manager | Global industrial technology leader operating in 180+ countries
Adecco Group – SEO Manager | One of the world’s largest HR and workforce solutions organizations
Portugal Homes – SEO Manager | Contributed to near 5x revenue growth, 110M€ turnover
Design Wizard – Product Owner | Delivered +73% organic traffic growth through technical SEO, content optimisation, and full implementation ownership
Richesse / Zagreb — Digital Marketing Manager | 5+ years building foundational SEO, digital marketing, and technical delivery expertise across diverse markets

These organizations are former employers, listed here as context for the enterprise environments I have operated in. They are not consulting clients.

The engagements behind these testimonials span global enterprise programs, international market expansion, and structural SEO work where organic visibility directly determined commercial outcomes. These are not project reviews – they are assessments from people who worked alongside me inside organizations where the stakes were real.

Ivica is excellent communicator, consistently exceeded the companies targets, contributed dramatically to grow our turnover near five times.

It’s my pleasure to provide this letter of recommendation for Ivica Srncevic.
As a Director at Harland and Poston and Portugal Homes, I’ve worked closely with him over the time he spent with the company, both sharing the same open office space and remotely from separate offices. Ivica has always showed excellent communication skills and consistently exceeded the companies targets for him and his team. In those three years I’ve seen his success particularly in the SEO Department contribute dramatically to grow our turnover near five times, now with a gross turnover more than 110 million €. The large quantity of enquiries through generic online searches have been highly focused and saved the company a huge amount of money in pay per click advertising. His guidance and training of all our website contributors was vital in his role.

On a personal level, his is a charismatic and quietly spoken leader who clearly presents his goals and requirements. His strong sense of humour mixes well with a very professional approach to the serious nature of his roll.

These are my opinions of what he brought to our organisation:

First, Ivica brought great value to Harland and Poston by consistently exceeding quotas and generating enormous success with first page generic searches for most of the important key-word searches in our industry – worldwide.

Second, his flexibility to cope with the enormous demands of taking a startup company and developing and building a market leading website at its core, all while keeping the synergy with the satellite brands – all of which were SEO to a high standard – this is very impressive.

Thirdly, building a strong team of professionals and developing their skills through continuous training and mentoring. Finally, Outside of official events, Ivica was an active member of the Harland and Poston team and supports his colleagues professionally and personally.In closing, I’d like to recommend Ivica in any direction he takes. He is well educated, incredibly intelligent and a highly motivated leader committed to succeed, and an incredibly hard worker, he would be an asset in any role he takes on.

In three years, organic search became the primary acquisition channel for a company that had previously relied on paid advertising. That outcome came from structural SEO, not content volume.

Ivica Srncevic is a standout Global SEO Manager and Adviser at The Adecco Group in Prague for our global digital activities.

Over his two-and-a-half years with us, Ivica has made an immense impact, specifically on all our global domains.

He crafted a global SEO strategy that consistently outperformed expectations, generating comprehensive reports, statistics, roadmaps, trainings and competitor research as managing global roll-outs and relaunches.

Ivica is a master of collaboration, working seamlessly with cross-functional teams and external agencies to deliver high-quality results. His mentorship of country colleagues, copyrighters, and developers has elevated our team’s abilities.

Ivica Srncevic was the driving force behind our digital success. His strategic thinking, collaboration, and mentorship make him invaluable. I wholeheartedly recommend Ivica to anyone looking to boost their digital marketing and SEO efforts.

Ivica has been working in my team for 2 years as SEO Product Owner at Atlas Copco. This was a newly created role and I would imagine no one better to set the base of SEO best practices than Ivica and his 20+ years in SEO experience.

His quick decision-making in a real complex (enterprise grade) global website helped us to stabilise and increase our organic traffic. Today, we’re leading amongst the peers in web traffic stability, but most importantly, we’re also on track to success with the AI visibility roadmap.

Thank you, Ivica!

I worked alongside Ivica for nearly three years at the Adecco Group and know first-hand of his exceptional skills.

He is always bang up-to-date with latest developments and always, always dealt with problems calmly and efficiently. I always had absolute confidence that if he was given a task that it would be completed on time and to the highest standard. He was always happy to go the extra mile too. I would have absolutely no hesitation recommending Ivica. He is a great colleague, team player and has the knowledge and the drive, coupled with the maturity that his 25+ years’ experience brings.

I want to highlight the incredible talent of Ivica Srncevic, a seasoned SEO expert with a proven track record of driving outstanding results. Equipped with over 25 years of experience and a collaborative spirit, Ivica is now on the lookout for new opportunities! He is not just an expert in his field but also a fantastic mentor, always willing to share insights and guide others to success. Please don’t hesitate to get in touch with him if you have any leads or opportunities that align with his skills. Any organization would be fortunate to have him on board!

Ivica is an exceptionally self-motivated professional with a genuine willingness to generously share his extensive expertise in SEO with his colleagues. Beyond excelling in his role, Ivica demonstrates a true passion for his work and remains diligently attuned to the latest industry trends. He consistently goes above and beyond to boost website traffic while upholding the highest standards of quality. Furthermore, Ivica actively seeks out opportunities for growth and collaborates effectively with his peers, fostering a collaborative and innovative team environment.

Ivica is the SEO ninja everyone working in optimization should aspire to be! I’m privileged to have learnt so much with him about search engines, algorithms, online performance, strategic content optimization and so much more. During the almost two years we worked together, I’ve seen him regularly go out of his job role to get the work done and also give me a helping hand whenever I needed. He’s definitely the best at what he does and will bring invaluable knowledge, experience and quality to any company that wants to step up and stay ahead in the market.

Ivica is an exceptional professional with deep expertise in the field. Beyond his technical skills, he is a supportive and collaborative teammate who consistently steps up to help the team. It has been a pleasure working alongside him.

Ivica is a real professional in SEO who’s already ahead of the game with GEO as well. He knows exactly how to get brands ranked in traditional search and cited in AI results too. Highly recommend him for anyone looking to future-proof their organic growth!